Do you know Black Hat SEO and White Hat SEO If not then there is nothing to worry about because today we will know about them? Today everyone who is in the Blogging field must be aware of these two terms Black Hat SEO and White Hat SEO.
Because as we know SEO or Search Engine Optimization is so important for any blog.
SEO is a process with which we can use our blog or website But both volume and quality can increase traffic. And in such a situation, all bloggers want to become popular as soon as possible because they lack patience.
Therefore, they are always looking for such tricks, with the help of which they can increase the ranking of their blog as soon as possible. In such a situation, they see the best option Black Hat, because in this you get the results immediately and you do not need to wait. That’s why Black Hat SEO attracts new bloggers the most.
We already know how important it is for any site to do SEO. And if your blog has good SEO then the ranking of your site will also increase. Because the better the ranking of your site, the better the traffic in the site.
And as the demand for search engine googles increased, so did SEO also have a good Internet Marketing Strategy The demand has increased.
And we know that Search Engines also work based on any algorithms. And the better the technique of SEO you have, the better will be the ranking of your site. Therefore new SEO techniques were used which were Black Hat, White Hat and Grey Hat SEO.
The most popular of these are Black Hat and White Hat. If I talk, then the main difference between these two is in their specific SEO techniques, due to which they are so different from each other. Let us see what is Black Hat SEO and White Hat SEO?
Black Hat SEO and White Hat SEO
As I have already told you, the main difference between these two is in their different SEO techniques. Where if we talk about Black Hat SEO, then the techniques used in them are not approved by search engines because they do not follow their common techniques Search Engines Guidelines.
Similarly, if I talk about White Hat SEO, then the techniques used in it follow Search Engines Guidelines so that you will not have any problem using them. Whereas your site can also be banned by the use of Black Hat SEO.
It is believed that with Black Hat SEO techniques and strategies, you can make your blog’s ranking very high because it does not follow the rules of Search Engines.
It gives importance only to Search Engines and not to the human audience. Black Hat SEO is mainly used by those who want very quick results and who do not want to invest long-term on their website or blogs.
Some techniques that are used in black hat seo are keyword stuffing, link farming, hidden text and links etc. By using them, your website can be de-indexed from Search Engines and your website can also be banned.
Whereas White Hat SEO techniques only target the human audience and not the search engines. You may not get quick results by using these techniques, but if you use them for a long time, you will see very good results.
Which is more effective – White Hat vs Black Hat SEO
By the way, we cannot tell directly which is more effective in Black Hat SEO and White Hat SEO. But if I talk about less time then Black Hat SEO is more effective. Whereas if I talk about a little longer time, then White Hat SEO is more effective in this.
This is because White Hat SEO primarily gives priority to the human audience, while Black Hat SEO gives more priority to Search Engines. That’s why there is a difference in their effectiveness.
Features and Techniques Used in Black hat SEO
Blackhat SEO uses all those techniques which have not been agreed with Search Engines and using them means you do not follow their rules and regulation.
Their techniques are very unethical and if ever caught in future then you may have to pay a penalty for it too.
Using Black hat SEO is like getting success as soon as possible, so we cannot use it for a long time. Here below I have discussed some of their features and techniques, by reading which you can know about them better.
1. Spamdexing:- This is a practice in which the user repeatedly uses unrelated phrases so that his post gets ranked as soon as possible. Even if the phrases used in this article may or may not benefit the viewers.
2. Keyword Stuffing:- In this, the user deliberately uses some specific keywords in many places of the article. Its only purpose is how to rank that article. Due to this, the viewers do not like to read because specific keywords are used again and again without any reason.
3. Invisible Text:- A practice in which some keywords are written in white text and placed on a white background in such a way that it Attract more and more Google Spiders to you.
This text is called invisible because it is not visible to normal viewers, but only to Google Spiders or Search Engine Spiders.
4. Doorway Pages :- These are called fake pages which viewers cannot see. They are made keeping in mind only Search Engine Spiders so that the ranking of the site can be easily increased and the pages can be indexed quickly.
5.Invisible iFrames:- These are some such pages that only viewers can see and the company from which hosting has been taken cannot see it. Whenever a user comes to such a website, the user does not even know this, but many files are automatically sent to him computer Downloading in K background
6. Link Farming:- As if you build your house in a place where the people around are not right then obviously It is a matter that your home will definitely be affected by their presence.
Just the same thing happens in the virtual world as well. The only purpose of Link Farms or FFA pages is to connect a new website or blog with many unrelated pages. You do not get any traffic from them, but due to this your website will definitely be banned.
7. Meta Keywords:- Meta Keywords is that shortlist of such words which are used only to tell the viewers in which context this article is written.
I sincerely hope that I have given you complete information about what is Black Hat SEO vs White Hat SEO and I hope you people have understood about Black Hat and White Hat SEO Techniques.